Thoughts

A place for education, information, and insights about the water industry.

Topics: social comparison

Performance WaterMark: How does your utility compare?

April 9, 2019
| By Jeff Lipton
 
In 2009 WaterSmart Software was born around a simple question: Can social comparisons drive an improvement in water-use efficiency? It turns out the answer to that question was decidedly YES! Over the next several years WaterSmart became a pioneer in the practice that is now broadly known as Behavioral Water Efficiency . By providing water customers with information on how their water use compares with similar households along with specific, money saving recommendations on how they can more effectively use water, utilities see an increase in water-use efficiency of up to 5% .
Since that modest start, WaterSmart has expanded its reach to manage the data of more than 4 million customer accounts. In addition, our technology platform has grown to encompass a full suite of customer self-service and engagement capabilities, in addition to our legacy demand management programs.
 
As the complexity of our systems increased, we began
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