It is a crisp October morning. A WaterSmart colleague rolled out of bed late, grabbed his things, and rushed out the door without turning on the local news. He spent his commute listening to one of his favorite podcasts and checking texts and emails on his phone (but not while driving!). When he got into the office, he headed to the kitchen, and as he began to fill a glass of water from the tap a coworker gasped and asked if he heard about the boil water notice. Immediately, concern set in and hebegan to wonder how he missed such a critical announcement. Unfortunately, this lack of public awareness is not an uncommon occurrence during a water quality incident.