Thoughts

A place for education, information, and insights about the water industry.

Topics: Did you know?

WaterSmart Software Response to COVID-19

March 16, 2020
| By Ali Barsamian

Presently, we are in an unprecedented time and each day we are exposed to new information related to the COVID-19 virus.  The confusion and uncertainty surrounding the disease can certainly be unsettling. First and foremost, our thoughts are with those around the world who’ve been impacted by the virus. We are hoping for safety and health for all. Thus far, the COVID-19 virus has not been detected in drinking water. It is our understanding that standard water treatment methods used for filtering and disinfecting water, such as those in most municipal drinking water systems, should remove or inactivate pathogens causing COVID-19.

At WaterSmart, the health and safety of our employees, customers, partners and communities is a significant concern for us.  We are a technology company, and like many other firms we have taken proactive steps to help minimize the exposure and potential spread of COVID-19, and we are confident in our

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10 Years of WaterSmart in Review

December 31, 2019
| By Ali Barsamian
A decade is long period of time, yet it also seems to pass in the blink of an eye.  As 2020 quickly approaches and the current decade comes to a close, WaterSmart simultaneously celebrated ten years in business. WaterSmart was founded in November of 2009 as the first company in the United States to help water utilities use data analytics and behavioral science to improve water use efficiency and better serve and engage customers. 10 years later, we have worked with scores of utility staff, surveyed hundreds of thousands of end-use customers, attended thousands of conferences, and deployed a continuous stream of new product capabilities. What has come from all that are some fairly fascinating metrics and entertaining stories. 
First, ten metrics to illustrate our impact:
  1. A geographically dispersed user base, spanning over two-thirds of the United States  
  2. The largest market presence with over 140 utility partners representing over
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Flowing into Fall 2019

September 25, 2019
| By Ali Barsamian
WaterSmart's platform continu es to evolve. P reviously expand ing from water-use efficiency tools to a broad er set of customer engagement systems. Now, WaterSmart has expanded to a more comprehensive approach to support ing utility operations with automated solutions that help utility staff get more done in less time. Below are some highlights of how WaterSmart's Fall 2019 Release streamlines utility operations .  
 
Summer's over, but will irrigation change?
 
To help manage the transition between dry summer to rainy fall, WaterSmart has enhanced our irrigation detection algorithm . T he 'Irrigators Last Week ' report detect s and track s all irrigation within 48 hours of rain events. Group Messenger empowers u tility staff to educate customers about timed irrigation . Messages are even more powerful now with personalization variables that communicate estimated irrigation volume.  
 
Bills, bills, bills
 
 
Money is a top priority for
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Watershed Moments: A framework for maximizing utility-customer interactions

March 27, 2018
| By Seth Engel

How much time do customers spend thinking about their water utility? According to consulting company Accenture’s consumer survey, if they are anything like the average customer, it’s around 8 minutes a year.

Most people just don’t spend that much time thinking about their water. How, then, can water utilities break through with a message that their customers will receive? By taking a page out of the marketer’s playbook and focusing on the customer journey, water utilities can maximize their interactions with their customers.

Years ago, smart marketers had the insight that marketing had become too disruptive to consumers. Consumers were being bombarded with message after message without regard to who they were or what stage of the buyer’s journey they were in. As a result, consumers tuned out these messages and the marketing was not impactful. Smart marketers began thinking harder about the messages they were putting out to

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WaterSmart 2017 Year in Review

December 19, 2017
| By Kelly Coplin
2017 has been a big year at WaterSmart!  Over the past 12 months we expanded  our   customer engagement platform  to provide automated communication management  for  utilities’ most time-intensive  topics - leaks, high bills, and emergency notifications. We also extended our reach into utility bill presentment and electronic billing. Taken as a whole, these new product  capabilities   drive efficiencies and data transparency across the  entire  utility organization.

Here are some highlights of our product releases over the past 12 months.  We'll continue to build upon this momentum to reduce the cost to serve utility customers, protect utility revenue, and improve customer satisfaction in 2018!

Cutting Edge Text and Voice Communications

In 2017 we expanded  Group Messenger , our automated customer messaging  system , to include text and voice communication channels. Because many utilities have more phone numbers on file
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Cutting edge customer engagement through the mail?!

November 30, 2017
| By Seth Engel

Everything old is new again. Vinyl records are making a comeback, 80’s horror flick/pop culture tribute ‘Stranger Things’ is the number 1 show on Netflix, and snail mail is the hot new way for utilities to communicate with their customers.

Don’t believe it? Consider this: water utilities, on average, have email addresses for only one third of their customers (although as we demonstrated in a recent blog post, they probably have their mobile phone number).

But what about the two-thirds of customers that utilities can’t reach via email? Without being able to send timely emails, utilities have three options for communicating with their customers:

  1. Calling the customer directly, though this requires extensive resources and takes time away from other important customer service activities.
  2. Mailing information with the bill.
  3. Not communicating at all.

As much as we talk about digital communications, print remains a relevant, if not

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