Thoughts

A place for education, information, and insights about the water industry.

Topics: Did you know?

WaterSmart 2017 Year in Review

December 19, 2017
| By Kelly Coplin
2017 has been a big year at WaterSmart!  Over the past 12 months we expanded  our   customer engagement platform  to provide automated communication management  for  utilities’ most time-intensive  topics - leaks, high bills, and emergency notifications. We also extended our reach into utility bill presentment and electronic billing. Taken as a whole, these new product  capabilities   drive efficiencies and data transparency across the  entire  utility organization.

Here are some highlights of our product releases over the past 12 months.  We'll continue to build upon this momentum to reduce the cost to serve utility customers, protect utility revenue, and improve customer satisfaction in 2018!

Cutting Edge Text and Voice Communications

In 2017 we expanded  Group Messenger , our automated customer messaging  system , to include text and voice communication channels. Because many utilities have more phone numbers on file
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Topics: Editorial

Defining Total Customer Engagement

November 14, 2017
| By Jeff Lipton

Elusive Definitions Total Customer Engagement is an amorphous concept that is difficult to define or quantify. Depending on the nature of a given business, engagement may be described using language such as touches, opens, responses, clicks, registrations, reach, shares, influence, views, or other nebulous terms. This language leaves organizations ill-equipped to define and measure the impact and benefits of communicating with customers in a wide-range of situations.

For the water industry in particular, a century of silent service has created an aversion to engaging with customers. Complaints from customers on high bills, boil notices, and service outages created the impression that less engagement with customers was preferable. Now that customers are always connected with digital devices and real-time notifications from nearly every common service provider (electric, mobile phone, internet, cable, etc.), the bar for more

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