Thoughts

A place for education, information, and insights about the water industry.

Topics: customer communications

Social Media Best Practices for Water Utilities

April 29, 2020
| By Avril Dalin

In today's day and age, social media has left no industry untouched. Every brand, company, product, city, and movement has a social media presence. It's changed the way we interact with the world and the way we receive information. Social media provides businesses the opportunity to build their brand, nurture customer relationships, and share information in a rapid and cost effective manner. JD Power’s 2018 study has shown that employing multiple channels of communication leads to an increase in satisfaction rates of 14.8% among utility customers. These are benefits the water industry cannot afford to leave untapped, especially with 79% of American adults present online and with customer engagement and satisfaction becoming bigger priorities for utilities. Thankfully, with proper planning and preparation, social media might just be the missing piece to a successful total customer engagement strategy.

 

Fostering Positive Feedback
To
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Topics: Did you know?

Three Lessons That Every Utility Can Learn From Flint, Michigan

January 22, 2016
| By Seth Engel

A Front Page Nightmare It is every water utility manager’s worst nightmare: your town made the front page of the national news because of contaminated drinking water. That’s the situation that Flint, Michigan is in right now. Virtually all of the city’s 100,000 people have been exposed to lead poisoning and other contaminants from corroded distribution pipes.

The water crisis in Flint originated in 2014 when, in an attempt to save money, it made the decision to switch its source of drinking water from Lake Huron to the Flint River. This new water source, while less expensive to procure, was more corrosive to the pipes and leached lead into the distribution system. Now some or all of the distribution system may need to be replaced, which could cost the nearly bankrupt city as much as $1.5 billion.

Lessons Learned So what can the situation in Flint teach water utilities about establishing and maintaining trust with their customers,

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