Thoughts

A place for education, information, and insights about the water industry.

Topics: digital engagement

Lessons Learned from 100 Water Suppliers

October 25, 2018
| By Jeff Lipton
 
 
WaterSmart just reached a major milestone. We signed our 100th utility partner . It's only a number, and given that there are about 50,000 community water systems in the United States, this accomplishment is, pardon the pun, just a drop in the bucket. What is important is that the WaterSmart team has had the opportunity to learn an amazing amount from these hundred partnerships. We've worked with scores of utility staff and surveyed hundreds of thousands of end-use customers. What has come from all that experience and data are some pretty interesting insights.
Given this milestone, we thought it would be a good time to pause and reflect on our journey over the past nine years. We went back and aggregated a large set of survey data and partner feedback to summarize what we've learned on our journey from 1 to 100. We hope these compelling insights form the basis for best practices throughout the industry moving forward. 
 
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