Times have changed and current customer expectations established by other industries are pushing water utilities to re-evaluate their customers' experience. Providing a one-stop shop for customers to view and track water consumption, and take additional self-service actions is quickly becoming table stakes for water utilities of all sizes. a 17.1% compound annual growth rate for investment in customer engagement software platforms in the coming years. As utilities consider deploying said solution, a myriad of team members from varying departments will likely want specific features or functionalities included with the project. Before long, the list of requirements can begin to feel overwhelmingly long and incredibly unique to the utility's particular needs.