Thoughts

A place for education, information, and insights about the water industry.

Ali Barsamian

Topics: utility customers

The Utility Built for a Millennial

October 11, 2018
| By Ali Barsamian
 
According to population projections from the U.S. Census Bureau, m illennials are expected to become the nation's largest living adult generation by 2019. 37% of millennials were homeowners in 2015 and this number continues to rise, making them a significant fraction of a utilities' customer base. The m illennial generation is defined as those born between the years of 198 2 and 199 8. Th e impact this generation has had in t ransforming t he transportation, shopping , and television industries is already clear : J ust look to the widespread use of ride-sharing services like Uber and Lyft, the massive success of Amazon or the demise of video rental stores. Understanding how millennials think and what they expect from customer service is key to a successful future for utilities , particularly as they face critical infrastructure investments which often necessitate publicly approved rate increases
 
G rowing up in the age of internet
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