According to population projections from the U.S. Census Bureau, millennials are expected to become the nation's largest living adult generation by 2019. 37% of millennials were homeowners in 2015 and this number continues to rise, making them a significant fraction of a utilities' customer base. The millennial generation is defined as those born between the years of 1982 and 1998. Theimpact this generation has had in transforming the transportation, shopping, and television industries is already clear:Just look to the widespread use of ride-sharing services like Uber and Lyft, the massive success of Amazon or the demise of video rental stores. Understanding how millennials think and what they expect from customer service is key to a successful future for utilities, particularly as they face critical infrastructure investments which often necessitate publicly approved rate increases.