Thoughts

A place for education, information, and insights about the water industry.

Ali Barsamian

Topics: Did you know?

Flowing into Fall 2019

September 25, 2019
| By Ali Barsamian
WaterSmart's platform continu es to evolve. P reviously expand ing from water-use efficiency tools to a broad er set of customer engagement systems. Now, WaterSmart has expanded to a more comprehensive approach to support ing utility operations with automated solutions that help utility staff get more done in less time. Below are some highlights of how WaterSmart's Fall 2019 Release streamlines utility operations .  
 
Summer's over, but will irrigation change?
 
To help manage the transition between dry summer to rainy fall, WaterSmart has enhanced our irrigation detection algorithm . T he 'Irrigators Last Week ' report detect s and track s all irrigation within 48 hours of rain events. Group Messenger empowers u tility staff to educate customers about timed irrigation . Messages are even more powerful now with personalization variables that communicate estimated irrigation volume.  
 
Bills, bills, bills
 
 
Money is a top priority for
...see more

Topics: utility culture

The Retirement Wave is Coming: How will you manage?

August 13, 2019
| By Ali Barsamian
Our lives run on water. It is hard to imagine a day without a steady flow and luckily, in America it is rare we have to consider the possibility. For that security, we must be thankful for the hard-working water utility professionals that spend their days ensuring we have continued access to safe and reliable drinking water. These professionals play a vital role in protecting public health. And for this reason, maintaining a consistent and reliable workforce is incredibly crucial. Thus, a substantial wave of impending retirements in an industry facing recruiting challenges should be cause for concern.
 
It is projected that in the next 10 years, 37 percent of the water utility workers will retire . This is a substantial percentage of the workforce needing to be replenished.  As a result, utility senior management must be prepared to do one of two things: do more with less and/or implement programs that will help them to attract and
...see more

Topics: digital engagement

The Utility Built for a Millennial

October 11, 2018
| By Ali Barsamian
 
According to population projections from the U.S. Census Bureau, m illennials are expected to become the nation's largest living adult generation by 2019. 37% of millennials were homeowners in 2015 and this number continues to rise, making them a significant fraction of a utilities' customer base. The m illennial generation is defined as those born between the years of 198 2 and 199 8. Th e impact this generation has had in t ransforming t he transportation, shopping , and television industries is already clear : J ust look to the widespread use of ride-sharing services like Uber and Lyft, the massive success of Amazon or the demise of video rental stores. Understanding how millennials think and what they expect from customer service is key to a successful future for utilities , particularly as they face critical infrastructure investments which often necessitate publicly approved rate increases
 
G rowing up in the age of internet
...see more