Our lives run on water. It is hard to imagine a day without a steady flow and luckily, in America it is rare we have to consider the possibility. For that security, we must be thankful for the hard-working water utility professionals that spend their days ensuring we have continued access to safe and reliable drinking water. These professionals play a vital role in protecting public health. And for this reason, maintaining a consistent and reliable workforce is incredibly crucial. Thus, a substantial wave of impending retirements in an industry facing recruiting challenges should be cause for concern.
According to population projections from the U.S. Census Bureau, millennials are expected to become the nation's largest living adult generation by 2019. 37% of millennials were homeowners in 2015 and this number continues to rise, making them a significant fraction of a utilities' customer base. The millennial generation is defined as those born between the years of 1982 and 1998. Theimpact this generation has had in transforming the transportation, shopping, and television industries is already clear:Just look to the widespread use of ride-sharing services like Uber and Lyft, the massive success of Amazon or the demise of video rental stores. Understanding how millennials think and what they expect from customer service is key to a successful future for utilities, particularly as they face critical infrastructure investments which often necessitate publicly approved rate increases.